Inspired by Morocco. Crafted in Hong Kong. Carried with Intention.

Sovari finds its soul in Morocco, a land of sunwashed tones, centuries-old artistry, and architectural poetry. From the intricate geometry of zellige tiles to the soft curves of the desert dunes, Morocco offers a quiet richness that speaks through texture, form, and grounded elegance.

Our bags are brought to life in Hong Kong, where craftsmanship is guided by precision and discipline. Each curve is sculpted with care, every seam made with purpose. The result is design that feels both deliberate and effortless.

SOVARI is for those who carry less but with meaning. Those who move through the world curated, composed, and deeply aware.

This is for those who carry with intention.